Search Engine Marketing
Pay per click – The Google Adwords Campaign set-up
About
Why go for Pay-Per-Click?
Before we begin with other types of Search Engine Marketing, we will talk about Google Adwords. With google Adwords we can target people searching for same exact keywords you are running a campaign for. Thus you can target keywords specific to your business, high search volume, low competition.
Pay-Per-Click Campaign
Keyword Research and Analysis
Optimisation of Location
Getting a high Return on Investment
Removing negative keywords
How
Is it profitable to run Google Adwords Campaign?
Most people have a misconception that “running ads on google is an expensive affair” or “ I will end up spending all my money on a platform with a low return on investment.”
It is very normal to have these apprehensions if you are new to google Adwords or online marketing for that matter. If you feel this, then, we must tell you, you haven’t yet experienced the magic of google Adwords. It is true that Google Adwords is becoming more expensive than it used to be. All you need to do is a simple math to find out whether it is right for you or not.
Find your Cost of Investment and compare it to you Return on Investment ROI
Cost on Investment: Cost spent to drive 100 website visitors.
Return = Website Conversion rate X margin per predict
Lets say you spend $100 to drive 100 visitors to your website and your conversion rate is 10% and your margin per sale is $50
Then your Return will be = 10% X 100 X $50 That is $500
There you are you are spending $100 to drive a sale of $500. Thats not bad enough.
When compared to SEO, Google Adwords is quick. SEO may take time, few months to show results, where as Google Adwords is quick. You can start achieving sales at the end of an hour. It takes less than an hour to set up a campaign and start generating sales. However you should do a thorough keyword research before setting up your first campaign.
What are you waiting for?
Let our Google Adwords specialist run your paid marketing campaigns, write your ad copies in a manner in which right ad is shown to the right visitor at the right time. Our expert Google Adwords team will also optimise your Adwords Campaign and monitor it for any negative keywords. We will ensure that the location targeting is right, We mainly focus on Mom and Pop stores and local businesses and help them grow.
You can hire Google Adwords Services in Pune to help you set up Google Adwords Campaign to target local customers. We can set it up quickly and help you to achieve better results.
Yes, all this time we have talked about pay-per-click model. Pay-per-click model is different from other types of marketing such as banner Ads which is based on CPM model – Cost per mile or cost per 1000 impressions- which is a part of Display Marketing.
In Pay- Per – Click model you are not paying for people seeing your ad and not clicking on it. You pay only when someone clicks on your ad. And very few people will click on the Ad with no intention of buying the product or service they are looking for. Sometimes they may be potential customers who click out of curiosity.
No Click? No Results? No Sales?
Then you simply don’t pay. As simple as that.
When people go to google to search something, they actually have an intent to buy. They are literally telling google that they are looking for particular product or services and google shows them your Ad.
That is the main reason Google Adwords is the most powerful tool in search engine marketing compared to anything else.
If you are looking for Google Adwords Agency in Pune, we are here to help you. We also provide Google Adwords services in Bangalore and Chennai.
Search Engine Optimization
We, at The Digital Shark, can help you in framing your SEO strategy. If you are looking for SEO services in Pune, look no further. Get in touch with us with your requirement and we will help you to get a custom quote for your order.
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Your SEO process starts with your website audit. We do a detailed website audit to check if there are any serious issues that are affecting your SEO or stopping your website from appearing in top 5 positions for the keyword you are willing to target.
Social Media Management
Our Expert team at- The Digital Shark will help you to pick up the right social media channel depending on your target audience and target audience demographics your target audience.
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Generally B2B businesses advertise on LinkedIn and B2C businesses advertise on Facebook and Instagram. There are some businesses for whom micro-blogging sites such as twitter also work well. Get in touch with us to find out the best social media channels for your business.
Content writing:
The Digital Shark provides Content Marketing services in Pune. We generate plagiarism free content for your website.
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Our professional Content writing team can help you write content both technical and generic so that you can focus more on what is more important to you- Your Business.
Search Engine Marketing- SEM- Google Adwords
Our expert Google Adwords team will optimise your Google Adwords campaign and monitor it for any negative keywords, and ensure that the location targeting is right, We mainly focus on Mom and Pop stores and local businesses and help them grow.
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When compared to SEO, Google Adwords is quick. SEO may take time, few months to show results, where as Google Adwords is quick. You can start achieving sales at the end of an hour. It takes less than an hour to set up a campaign and start generating sales. However you should do a thorough keyword research before setting up your first campaign.
Workshops & Training
If you are looking to provide a basic training to your employees to equip them with digital marketing tactics, you are at the right place.
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We provide basic training to corporates to help them equip their employees with the new trend- The Digital Marketing. If you feel that your team is naive to Digital Marketing and you want to give them an overview of how they can leverage, Digital Marketing to generate more leads or keep the customers updated with your new offerings, we have a program that works well for you. Workshops can be a quick one day- 4 hours and 2 day 8 hours. The price will be discussed based on location, number of employees, educational background of the group.
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